IT is a very trendy industry. You might say we’re more or less slaves to fashion. The priorities which are set in company boardrooms and technology departments are quite driven by the set of 'must have' capability being hyped at any given time. We’ll forgo discussion as to whether this is a good thing or not for now and focus instead on the act of setting a trend rather than merely following one.
First of all, why would someone want to be a trendsetter...
